Let’s say you own a small business in St. Paul and want to extend your business to Minneapolis, Edina, and Eden Prairie. What can you do to target those cities? Below are a few tips for optimizing your web site for multiple cities and multiple locations.
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Ensure all locations are listed on the Google Local Business Center. Visit: http://www.google.com/local/add/lookup?hl=en-US&gl=US to list your site.
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Create a unique page for each store location. Provide the address, contact details, and opening hours for that location. Add specific details about the area, amenities and facilities provided in that particular location and a map and photographs if possible.
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Provide search engine friendly links to each and every page. Try setting up links to each page with great anchor texts in a directory-like format.
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Create search friendly URL structures that mirror regular directory structures e.g. www.groceries.com/store-locations/minneapolis/
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Create unique, descriptive meta data for each and every localized page. Use popular key phrases, queried by searchers, in the Title tag. For example, “Supermarket, Groceries, Grocery Store – Minneapolis – Store Name”.
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Use any extra budget you have to obtain links from other local businesses, chamber of commerces, newspapers and charities direct to the store location.
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Finally, be sure your uniques pages are listed in your sitemap.
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