On whim yesterday, I decided to attend a monthly Minnesota Interactive Marketing Association (MIMA) gathering. The event included a presentation by blogger and interactive marketing guru, Joseph Jaffe. Jaffe’s presentation focused on the future of advertising and how to engage with consumers on the social media platform.
I found the entire presentation to be very interesting. He gave numerous examples of things that we as marketers, advertisers and public relations professionals could do to engage with consumers. And while Jaffe had some fantastic lists, a couple great case studies and about a million wonderful key messages, I thought his key message to us was to not to miss the obvious opportunities to embrace our consumers online and invest time in building authentic relationships.
Jaffe obviously had much more to talk about, but I do not have time to regurgitate it all. For that you’ll have to pick up a copy of his new book, “Join the Conversation.” Thank you to Internet Broadcasting, Carmichael Lynch, Hello Viking, and MIMA for giving everyone in attendance a free copy of Jaffe’s new book.
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