Archive for May, 2008

Cars that Run on Water Thoughts

Published May 25, 2008 Business , Green , Internet , Online Marketing , Technology 0 Comments
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A car that runs on water – It’s the subject of a new viral video being passed around on emails and posted on blogs all over the place. I posted it below.

Obviously I think the idea of a car that runs on water is fantastic, but I am also a bit skeptical. And it’s not about the technology. I’m concerned about what appears to be a lack of organization and investment dollars.

Look no further than their web sites and you can tell they haven’t made any money off of this innovation, as well they don’t have much of an organization.

My advice to Jimmy Kline, the new inventor of the water power car, is to find business mentor or CEO and allow him or her to concentrate on bringing the product to market. A good CEO should would help manage finances and the outsourcing of business functions like: legal council, marketing, lobbying, public relations, finance, manufacturing and sales.

For an innovation this good, a CEO should have no problem finding investment money to pay for their own services and the services I outlined above.

In closing, I found this video below about Stan Meyer – A guy who invented a car that runs on water 20 years ago. It is a bit eerie, although it would break my heart to what happened with this invention(nothing),  happen to the latest water powered car engine.

UPDATE: It appears as though Chevrolet created a hyrdrogen powered car in 2005. With gas at nearly $4 a gallon, this has me wondering where the public outcry is?

Internet Influence on Politics 2008

Published May 21, 2008 2008 Presidential Elections , Internet , Media , Online Marketing , Politics 0 Comments
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I am a gen-y internet junkie. I would also classify myself as someone who is fascinated by political communication and worried about the future of our planet and the United States.

While I am busy, trying to manage a job with greater responsibilities, a social life, recreational athletic leagues and side jobs – the Internet is my savior for following politics.

Of my friends, I know I am not the only one who has used the internet to keep up on politic bantar, so with that I thought I would pull together some information about how the Internet has influenced politics.

  • Current – Will-i-am’s Barack Obama “Yes We Can” video was viewed 15 million times on MySpace.com, alone. (Viral Video Chart)
  • Current – 46 of the most popular political viral videos in 2008 have over 100,000 views. (Viral Video Chart)
  • April 2008 – Democratic presidential candidate Hilary Clinton claimed to have raised $100,000 in 20 minutes through internet marketing. (The Atlantic)
  • February 2008 – Democratic presidential candidate Barack Obama raised $55 million dollars on the Internet. (LA Times)

Those are just a few small ways that the Internet has influenced politics in 2008. If anyone has any other examples of how the Internet has influenced politics in 2008, please post a comment.

The Mashed Potatoes Internet Marketing Model

Published May 13, 2008 Business , Internet , Online Marketing , Search Engines 0 Comments
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I have been thinking a lot of how I would present Internet Marketing Strategy to people who have never heard of SEO, SEM, SERPS and Social Bookmarking.

As my mind wandered, I thought about a bunch of odd puns and clichés involving potatoes that might make such a presentation seem interesting and unique.

So with no further ado, here is how I explain Internet marketing using potatoes.

  1. Set goals and know what you want to accomplish with your website. Set-up your method of conversion, and limit the rest of your primary objectives to just two or three things. The rest is just small potatoes.
  2. Know what your potential customers want to find on the Internet and do your best to deliver on that.

Mashed Potatoes Internet Marketing
Now what do you do after you set goals and know what your potential customers frequently search for on the internet? – Mix them together like mashed potatoes.

I know this may be a bit simplistic, however I think it works well when explaining the importance and potential found in creating a corporate blog. And even if you decide to leave out the potato puns, maybe this article will get you thinking about the importance of creating content.

Google & Apple Turmoil: Consumers Will Win

Published May 9, 2008 Business , Internet , Media , Online Marketing , Search Engines 0 Comments
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As Google CEO, Eric Schmidt currently sits on the Apple’s Board of Directors, bloggers and journalists alike are beginning to raise questions about the relationship between the two companies as they converge in the mobile industry.

BusinessWeek is reporting turmoil in the relationship between Google and Apple. Additionally, the influential blogger, Andy Beal of Marketing Pilgim, seems to think that Apple-Google story is a bit over blown, and the two companies will end up working on something together.

As for me, I tend to agree more with Mr. Beal. I don’t think anyone really knows how this relationship will work out. I don’t think Google knows, and I don’t think Apple knows.

What I do know is that each company has a reputation for appealing to consumers and technology purists – the type of consumer that is loyal and notices attempts at making decisions based on the greater good. So if this holds true, I expect each company to work out their differences, which will lead to good things for comsumers.

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About Allan Woodstrom

Minneapolis, MN, USA
Marketing and Communications Specialist
[AllanWoodstrom.com]

Marketing Breakdown

Read all of my marketing insights at MarketingBreakdown.com.
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